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0830 – 0915 hrs: What
women want! Then you need to know what woman want and target your communications accordingly. Drawing on his experience with Healthy Inspirations weight loss centres, Zest Health Clubs and Les Mills International, Greg will highlight the differences between marketing to women vs. men. “The first and greatest mistake is presuming you can promote to both markets at once with equal success” says Greg. “By choosing and understanding your target market you will significantly increase you success”. Greg will step through successful case studies showing how re-branding or just fine tuning can deliver definite and immediate business benefits. Participants will gain knowledge and develop strategies for a female friendly, health and fitness brand. Greg Hurst is one of the founders and directors of Healthy Inspirations, - a franchise business with currently 21 outlets throughout Australia providing complete weight loss solutions for women. Greg has 20+ years of experience in the health and fitness industry and has played an integral role in pioneering national and global developments. His past and present positions include:
Greg has co-authored industry texts: Aerobic Instructor Handbook and The Fitness Leader Bible. He has written numerous articles for industry journals and has been a popular speaker at national and international conferences on a wide variety of technical and business issues. Greg has attained other notable achievements including: Inaugural recipient of the Fitness Industry Achievement Award from Fitness Australia.
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WEDNESDAY
1st March
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