TUESDAY 28th February

0830 – 0915 hrs: The Challenges of China’s Fitness and Beauty industry
Speaker: Loni Wang, CEO of New Life Resources in China.
Click here to download the Presentation 5.26mb PPT

What are the key things that should be considered when venturing into China? How do you run a successful club? What are the challenges and opportunities in such a competitive environment, and how you prepare yourself to face it?

Now that China is an open market, many are attracted by it’s huge potential, but where to start?
Loni Wang has been in the Chinese Fitness and Beauty industry for ten years, and will share some of her considerable knowledge with Sibec delegates.

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1250 - 1350 hrs: Why do hotels not understand spas?
……because they don’t have to!

Speaker: Andrew Gibson, Managing Director, Six Senses Spas, and Ian Brewis, Director of Spa Development, Shangri-La Hotels & Resorts

A joint presentation by two of the industry’s leading lights. Hotel groups do not really understand how spas can successfully contribute towards the overall success of the hotel. Or do they? Maybe they don’t have to?…or should they? A chance for all delegates to join in the controversy!

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WEDNESDAY 1st March

0830 – 0915 hrs: What women want!
Speaker: Greg Hurst, National Marketing Director, Healthy Inspirations, Australia
Click here to download the Presentation 1.9mb PPT

A racy subject for 8.30 in the morning, but if you want to be successful in marketing to women, then we suggest you set the alarm clock for this one! Drawing on his experience with Healthy Inspirations, Zest Health Clubs and Les Mills International, Greg will highlight the differences between marketing to women vs. men.

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1235 – 1335 hrs: KEYNOTE SEMINAR
"How to make real money in the Spa business – no different than fitness centres"

Speaker: Eric Levine, Founder and CEO, California WOW Xperience

Eric believes that there are many similarities between a spa business and a fitness club. Now running his second major chain of fitness clubs in Asia, and considered by many as the pioneer of the fitness industry in Asia with California Fitness, Eric will impart many of the lessons he has learned in over 25 years in the business, and will suggest some of the disciplines he believes the spa industry can learn.
Not to be missed!

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